✦For foodservice distributors
Recipe costing software you can offer your customers.
DishCost is a recipe costing tool built to be sold through you, not around you. Your order guide flows in, your logo sits in the header, your reps run the onboarding. It pays for itself the first time it saves an account.
15 minutes. Phone or video. Just a conversation.
✦The problem
Your customers need a costing tool. The market hasn't given you one to hand them.
Distributors are caught between aging partner tools, enterprise software priced for chains, and customers who don't have time for any of it.
Old partner tools are quietly sunsetting.
The platforms distributors have leaned on for years are getting sunset notices, with no replacement plan in the box. Your reps need an answer before the next renewal call goes badly.
Restaurant software is priced for chains.
MarketMan, MarginEdge, and xtraCHEF run $149–$300/mo with annual contracts and multi-week onboarding. None of that fits a single-location operator your reps walk in the door for.
Lock-in tools cost you retention.
Every customer wired into a competitor’s POS-tied costing tool is one your sales team has a harder time defending. A lightweight tool you offer is a stickier wedge than a webinar invite.
Manual price updates kill the value.
Customers don’t scan invoices. They eyeball margins and hope. Your order guide is the most accurate price source they’ll ever see, but only if it lands inside the costing tool without anyone retyping it.
✦What partners get
Six things a real partnership needs.
Real plumbing. No referral link in sight.
Order guide import
Upload a CSV of your order guide. Map columns once per vendor, save as a template. Re-uploads match on SKU and update prices in place. No duplicate ingredients, no manual cleanup. Same importer works for UniPro distributors, Sysco, US Foods, BEK, FoodPRO, or your private label.
Bulk customer provisioning
Hand us a CSV of restaurants (email, business name, optional location). We create tagged accounts and send magic-link invites. Sponsored seats skip Stripe. Your reps own onboarding, we own the tech.
Co-branded landing page
A page at dishcost.com/your-slug with your logo, your copy, and your phone number. Signups auto-tag to your partnership. Drop the URL in your newsletter or hand it out at trade shows.
Partner-tagged pricing & analytics
Every account ties to your partner slug. Filter analytics, manage billing carve-outs, see which reps and territories are activating accounts. Clean separation from organic signups.
Rep enablement kit
A 1-page handout, a 2-minute demo video, and an email template your reps can drop into a sequence. Nobody has to become a software expert to introduce DishCost on a 15-minute visit.
Founder-direct support
When something breaks for one of your customers, you get my number. Not a ticket, not a chatbot. Tier-1 questions go to your reps; tier-2 tech issues come to me.
✦How it works
From first call to full rollout in weeks, not quarters.
01
Intro call (15 min)
You tell me what your customers actually need. I tell you what DishCost does today and what a partnership looks like. No deck, no demo theater. A phone call.
02
Proposal in 48 hours
A one-pager covering seat pricing, your co-branded URL, the rep enablement kit, the timeline, and payment terms. Built for review by you and your accounting team. Not a 40-page MSA.
03
Pilot rollout (30 days)
Start with 20–50 accounts your reps select. We provision them, send co-branded onboarding emails, and ship any small adjustments your customers ask for along the way.
04
Full deployment
Once the pilot validates, we expand to your qualified customer list. You get one invoice for the bulk seat license; everyone else can sign up at retail with a partner promo code. Order guide feeds run on whatever cadence you publish them.
✦Pricing
Volume pricing, no enterprise theatre.
Retail is $39/mo per restaurant. Partner pricing kicks in at 100 seats and gets better from there. No setup fee, no per-recipe charge, no annual lock-in below the Scale tier. The specific per-seat number depends on your committed volume and term, so we quote it on the call.
Starter partnership
100–300 seats
- Bulk seat discount, kicks in at 100 seats
- Annual prepay or monthly invoice, net-30
- Per-seat number sized to committed volume and term
Scale partnership
300+ seats
- Annual commitment, deeper per-seat discount
- Priority roadmap input + quarterly product review with the founder
- Right tier for territory-wide rollouts
Smaller pilots welcome. If you're under 100 seats and want to test the model with a slice of your customer base, say so on the call. We'll quote a fair starter rate.
✦FAQ
Questions distributors actually ask.
If yours isn't here, write me. I read everything.
Can we white-label DishCost as our own product?
Co-branded, yes. Your logo in the product header, your URL on the landing page, your name on the onboarding emails. Full white-label (custom domain, no DishCost mark) is a v2 conversation after the partnership is producing real volume.
Do we get exclusivity in our region?
No territorial exclusivity. Launch partners get named publicly as the anchor case study and have real roadmap influence. I won’t direct-sell to a named competitor of yours during the pilot.
How does billing work?
You get one invoice for the seat block. Annual prepay (best discount) or monthly net-30. Sponsored customer accounts skip Stripe entirely. Non-sponsored customers can buy at retail with a partner promo code that pays back to your contract.
What happens to a customer’s data if they leave the partnership?
Customers own their recipes, ingredients, and price history. CSV export is one click. If they leave you, they walk with everything. If they leave DishCost, same answer. No hostage data.
How long does it take a customer to actually start using it?
About two minutes to a first costed dish. Your reps can self-onboard a restaurant on a 15-minute visit. No IT department, no setup fee, no scheduled training call.
Do you have a public API?
Not yet. Order guide CSVs cover the price-feed use case for v1. A real partner API gets prioritized when a partnership signs that needs it. Likely bundled into a Scale-tier contract.
Can we feed our order data directly instead of CSVs?
CSV is v1. Direct feed (SFTP nightly batch, or webhook into our import pipeline) is the next step once the CSV flow is running smoothly. I’ll quote it as a partnership add-on, not a standard feature.
✦Let's talk
Fifteen minutes is all it takes to know if this fits.
Pick whichever is easiest. I usually reply within a few hours.
— Justin, founder